Shop by Scent

Seven families, each defined by the materials that lead the fragrance. Start with one you already know.

Not sure where to start?Five questions, about a minute, and a shortlist of fragrances to try.

Woody

Cedar, sandalwood, vetiver, patchouli. Dry, structural and persistent: the family most often doing the load-bearing work under something else.

4 fragrances

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Citrusy

Led by cold-pressed peel oils: bergamot, lemon, grapefruit, mandarin. Bright, immediate and short-lived, so a citrus fragrance is always defined by what holds it up underneath.

3 fragrances

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Floral

Built around a recognizable flower or bouquet. Ranges from transparent and dewy (peony, lily of the valley) to heady and indolic (jasmine, orange flower).

4 fragrances

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Green

Leaf, stem, sap and culinary herb. Cool, bitter and living rather than sweet.

2 fragrances

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Fruity

Flesh and juice rather than peel: fruit notes carry sweetness and body, where citrus carries lift.

4 fragrances

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Gourmand

Edible registers: vanilla, sugar, dairy, roasted nut, spice. Warm and appetitive. Handled dry rather than sweet.

4 fragrances

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Aromatic

Lavender, juniper, cypress and fir: herbal and coniferous, cool on approach and dry underneath.

3 fragrances

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