Apotheke x Shake Shack

BURGER AND FRIES DUO

Two unique scents that celebrate the spirit of NYC (both of our hometowns!), our love of innovation, and creating warm spaces that are welcoming to all.

BURGER AND FRIES CANDLE DUO

Two unique scents that celebrate the spirit of NYC (both of our hometowns!), our love of innovation, and creating warm spaces that are welcoming to all.

BURGER IN THE PARK

The first bite of a perfect ShackBurger® in the fresh spring air of NYC’s Madison Square Park. Green grass and fresh tomato help the season come to life, while floral notes of daffodil, magnolia, and redbud petals capture the essence of the park in bloom. Notes of griddle smoke and the iconic scent of the ShackBurger® captured by our ScentTrek technology create a savory, yet perfectly balanced first bite.

SHAKE & FRIES

The first dip of a salty, crispy crinkle-cut fry into a creamy milkshake. Notes of sweet vanilla, malted milk, and our signature Pastry Cream Delight accord create the signature sweet and indulgent experiences of Shake Shack’s classic vanilla shake. The unexpected, yet delicious addition of fried potato with a touch of delicate sea salt adds an additional level of surprise and delight, and keeps you coming back for just one more bite.

BURGER IN THE PARK

The first bite of a perfect ShackBurger® in the fresh spring air of NYC’s Madison Square Park. Green grass and fresh tomato help the season come to life, while floral notes of daffodil, magnolia, and redbud petals capture the essence of the park in bloom. Notes of griddle smoke and the iconic scent of the ShackBurger® captured by our ScentTrek technology create a savory, yet perfectly balanced first bite.

SHAKE & FRIES

The first dip of a salty, crispy crinkle-cut fry into a creamy milkshake. Notes of sweet vanilla, malted milk, and our signature Pastry Cream Delight accord create the signature sweet and indulgent experiences of Shake Shack’s classic vanilla shake. The unexpected, yet delicious addition of fried potato with a touch of delicate sea salt adds an additional level of surprise and delight, and keeps you coming back for just one more bite.

MAKING SCENTS OF THE SIGNATURE SCENTS

A PERFECT MATCH

Discover our brand new collaboration featuring a pair of distinct, enticing scents.

Discover our brand new collaboration featuring a pair of distinct, enticing scents.

MEET THE MINDS BEHIND THE COLLAB

MEET THE MINDS
BEHIND THE COLLAB

It starts with Shake Shack's founder Danny Meyer, renowned restaurateur and founder of Union Square Hospitality Group (USHG), leaders in the hospitality industry and the tastemakers behind some of New York City's Best restaurants.

In 2001 they had a simple mission: open a hotdog cart to raise funds for an art project in NYC's Madison Square Park. It wasn't just any food cart, either; they operated it our of the Michelin-starred restaurant Elven Madison Park, also owned by USHG at the time.

Three summers and countless lines later, USHG covnverted the hot dog cart into a permanent neighborhood fixture to revitalize the park. The first Shake Shack as we know it was born, bringing fine dining experiences — the best ingredients and hospitality — to burger-joint classics for all who walk through their doors.

It starts with Shake Shack's founder Danny Meyer, renowned restaurateur and founder of Union Square Hospitality Group (USHG), leaders in the hospitality industry and the tastemakers behind some of New York City's Best restaurants.

In 2001 they had a simple mission: open a hotdog cart to raise funds for an art project in NYC's Madison Square Park. It wasn't just any food cart, either; they operated it our of the Michelin-starred restaurant Elven Madison Park, also owned by USHG at the time.

Three summers and countless lines later, USHG covnverted the hot dog cart into a permanent neighborhood fixture to revitalize the park. The first Shake Shack as we know it was born, bringing fine dining experiences — the best ingredients and hospitality — to burger-joint classics for all who walk through their doors.

Our founder, Chrissy Fichtl started making soap as a hobby on a farm in New York. She used raw materials from the gardens and essential oils, sent to her from a friend in Euripe with notes that read "to my little apothecary".

An apothecary for all — APOTHEKE was born. Chrissy tried her luck at farmers markets with raw and unwrapped soaps but soon did so well that she brought her goods to Brooklyn.

Her team grew and so did her passion — to bring elevated home fragrance to everyone through simple yet beautiful moments.

APOTHEKE continues to stay true to its New York roots. This year they opened up its fully operational factory, offices, and Flagship store in Red Hook, Brooklyn. A full immersive experience that celebrates the spirit of the city and the people tha make it home - a place that welcomes all.

Our founder, Chrissy Fichtl started making soap as a hobby on a farm in New York. She used raw materials from the gardens and essential oils, sent to her from a friend in Euripe with notes that read "to my little apothecary".

An apothecary for all — APOTHEKE was born. Chrissy tried her luck at farmers markets with raw and unwrapped soaps but soon did so well that she brought her goods to Brooklyn.

Her team grew and so did her passion — to bring elevated home fragrance to everyone through simple yet beautiful moments.

APOTHEKE continues to stay true to its New York roots. This year they opened up its fully operational factory, offices, and Flagship store in Red Hook, Brooklyn. A full immersive experience that celebrates the spirit of the city and the people tha make it home - a place that welcomes all.