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APOTHEKE JOURNAL

The STORY OF OUR HAND SANITIZERS

Chrissy Fichtl  •  07/16/20

Ten years ago, I was desperate for a change. I was putting all my time an effort into an unsatisfying job and only found solace making bar soaps at home. Carefully picking the scents, mindlessly stirring the pot, and filling my kitchen with the sweet scent of coconut oil brought me so much joy. I was lucky enough to spring my part time hobby into a full time job that I adore.

Now, in what is quite possibly the most chaotic year of my life, I've found that same sense of satisfaction with pivoting our business and reimagining what we do at Apotheke.

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An Interview With Graphic Artist Caroline Staniski

Chrissy Fichtl  •  07/07/20

We love when inspiring creatives reach out to us! This past month we were lucky enough to work with talented graphic artist Caroline Staniski. Her gorgeous hand lettering is to die for, and she's made our signature scents pop like never before.

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THE ART OF HANDMADE SOAP

Chrissy Fichtl  •  06/24/20

When i was stressed out from working long hours as a personal assistant, I found love in a new hobby: soap making. Flash forward 9 years, two kids, and a whole factory, and we still craft every bar soap by hand, just for you.

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A FATHER'S DAY INTERVIEW WITH CO-FOUNDER SEBASTIAN

Chrissy Fichtl  •  06/20/20

As much as I pride myself on building my business up from the ground, I've always had secret weapon: Sebastian Picasso. Over the years he's excelled as a husband, father, and co-founder of Apotheke. Frankly, I don't know what we'd do without him. From starting our company garden to speed-shipping your Christmas orders, Sebastian never slows down. Except for this Sunday, when I make him take the day off and chill out by the pool (that he built). I thought I'd take today to praise him to all my friends online, and let you meet the man behind the magic.

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BETTER TOMORROW - INSPIRATION AND INSIGHT AS WE LOOK TOWARDS THE FUTURE

Chrissy Fichtl  •  06/16/20

The world is moving quickly and we're all feeling a little overwhelmed. Through the pandemic, protests, and politics, it's hard to feel like you're doing enough when you can barely keep up. It's times like these I need to remember that keeping yourself mentally, emotionally, and physically healthy is still important. It can seem selfish to focus on your self at all, but remember that you can't do good if you don't feel good. That's why I'd love to offer up some ways to relax, recharge, and re-inspire yourself (while still supporting those in need) so you can keep working towards a better tomorrow.

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BLACK LIVES MATTER - SPEAKING UP ABOUT INJUSTICE AND MY OWN PRIVILEGE

Chrissy Fichtl  •  06/08/20

I have been feeling just about every emotion this past week in the wake of the brutal and senseless killing of George Floyd and so many other black lives that have been taken away unjustly. It’s easy to be upset and disturbed by the violence committed by the police officers in Minneapolis and around the country, but what I have come to realize is that my shock is speaking out of my privilege.

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AN INTERVIEW WITH PHOTOGRAPHER MATT SCHWARTZ OF SHE HIT PAUSE

Chrissy Fichtl  •  05/28/20

Here at Apotheke, we look for inspiration all around us. Whether it comes from art, travel, food, or culture, our door's always open to new ideas. This year, we found ourselves longing for a summer we might not get to have. As we dreamt of lazy days by the beach, we started gazing hopefully at the works of our favorite New York photographer, Matt Schwartz. His photos are like looking back at a warm, dreamy memory we wish we had, and his unique look at surf culture, world travel, and music had our minds racing. Our spectacular collab lead us to three new scents bursting with ocean cedar, milky coconut, and white amber. If we have to stay inside all summer, then we're taking the beach with us!

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MAKING YOUR HOME FEEL SPECIAL- RECIPES, SONGS AND INSPO FROM US

Chrissy Fichtl  •  05/19/20

If you're anything like me, your feet are starting to drag around your own house. After a couple months inside, the cozy novelty of PJs has worn off and you can start to feel a little lost. Whenever I'm feeling stuck, I reach out into the world for inspiration. I scour pinterest for pretty pictures, I launch into my favorite food blog, and I jam out to some obnoxious songs in front of my kids. If any of you are feeling stuck or stagnant, here's a big list of soul-lifting inspo and links to brighten your world.

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THE SUPPORT OF MY FAMILY AND COMMUNITY MEANS EVERYTHING TO ME

Chrissy Fichtl  •  05/12/20

Leading up to Mother's Day, I thought I was going insane spending so much time indoors with my family, but after this weekend I've never been so thankful to be blessed with such amazing people in my life. Holidays like this always open my eyes to the love and support that's available to me on a daily basis, and I feel like the luckiest woman in the world. I thought it'd only be right to take some time to appreciate all the important, talented, and amazing people who support me, and maybe inspire you to do the same. So often our closest friends and family go unappreciated, but I'm trying to take more opportunities to express my gratitude. 

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OUR FAVORITE MOTHER'S DAY CRAFT PROJECTS FOR LITTLE KIDS

Chrissy Fichtl  •  05/06/20

Over the years I've come to realize that Mother's Day is so much more than just an excuse for me to skip the dishes after dinner- it's a great opportunity to teach my little girls gratitude and gift giving. After all, aren't homemade presents always the most thoughtful? Well, I wouldn't complain about getting a new Kitchen Aid Mixer or an Apple Watch, but of course I'll adore something crafty and cute from Penny. This year I thought I'd share the best projects and crafts you can do with your kids leading up to Mother's Day.

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4 EASY WAYS TO ELEVATE YOUR SPACE

Chrissy Fichtl  •  04/28/20

Our goal at Apotheke is to elevate the everyday. We want to add a little touch of luxury, joy, and intention to an otherwise average home. I think deep down we all have the same desire to create a perfect space for ourselves- one that lets our style shine through, but would look great on the cover of Dwell. After years of getting to know myself and my family, and speaking to dozens of like minded designers, stylists, and interior enthusiasts, I've really been able to nail down a few simple tips that will help you easily elevate your space.

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THE JOY OF MAINTAINING OUR YEARLY GARDEN

Chrissy Fichtl  •  04/21/20

We're blessed to have an adorable backyard here at the Apotheke factory, and we certainly make the most of it with our little company garden. It brings me so much joy to step outside on a summery work day and catch a glimpse of our budding tomatoes and ever-sprouting basil. As someone with a passion for fragrance, maintaining my garden is an absolute must for brightening our work environment with the scents and feelings of nature.

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SHARING KRISTEN THEODOSSIS'S EYE FOR INTERIORS

Chrissy Fichtl  •  04/21/20

While we sit on our couches and daydream about creating the perfect little cabin getaway, Kristen Theodossis is out there making it happen! As a mom and avid home-reorganizer, I have so much love and respect for her DIY, do-it-all attitude and all of us here at Apotheke are absolutely obsessed with her style. This week we decided to pick her brain for fabulous tips on interior design. 

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HIGHLIGHTING OUR FAVORITE LOCAL BUSINESSES IN BROOKLYN

Chrissy Fichtl  •  04/17/20

As a small, family run company we make an effort to seek out shops and boutiques that we can really relate to, and over the years, we've built strong and loving relationships with local businesses all over the country. We thought now would be a great time to show our appreciation for some of our favorite hometown stores that could definitely use your business in this time of need.

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3 EASY WAYS TO IMPROVE YOUR DAILY MENTAL HEALTH

Chrissy Fichtl  •  04/14/20

I'm no stranger to stress. As a business owner and mom of two, my daily life can get a little... hectic. To say the least. Running on and off our factory floor and in and out of my office may be great for my quads, but it takes a real toll on my mind. While professional mental health therapy is a real necessity that shouldn't be overlooked, I thought I'd share some of the my favorite little tips I've learned for working through daily stress. 

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5 WAYS TO BRIGHTEN YOUR HOME WITH NATURE

Chrissy Fichtl  •  04/10/20

It's no secret that plants make your home feel alive and vibrant. Even though I've mismanaged my fair share of windowsill gardens (rest in peace, snake plant I bought in college), I know that I simply can't live without a bit of green.

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A CONVERSATION ON FUNCTION, DESIGN, AND DECOR WITH GRACE VAN MEURER

Chrissy Fichtl  •  04/07/20

Here at Apotheke we have so much appreciation for thoughtful interior design. From huge firms with top tier professionals to hard working amateurs and at-home DIYers, if they share our spirit of clean, simple living then we want to hear from them! Today we've reached out to Grace van Meuer of Collected Eclectic to pick her brain on all things design & home.

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HOW TO KEEP EVERYONE SANE WHILE YOU HOME SCHOOL YOUR KIDS

Chrissy Fichtl  •  03/31/20

All of a sudden I've become a teacher in addition to a full time mom and business owner. I want to start by saying I absolutely adore my two little girls. Of course I love them to the moon and back no matter what trouble they get in, how many tantrums they throw, and even what they sharpie on the wall. I know at heart they are sweet, smart, and talented kids that deserve all the love and nurturing in the world.

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FEATURING OUR FAVORITE STYLERS FROM GREY LANE HOMESTEAD

Chrissy Fichtl  •  03/26/20

We love connecting with people who share the vision of Apotheke. Pete and Selena at Grey Lane Homestead focus on clean, simple living while celebrating timeless design and enjoying precious moments with their little bundle of joy. They've expressed how much they appreciate the candles and soaps we make here at Apotheke, and recently I was able to catch up with them to chat about how they live their beautiful life so effortlessly.

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EASY, HEALTHY RECIPES FOR SPRING AND SUMMER

Chrissy Fichtl  •  03/24/20

Personal health is a pressing issue right now. As stressful as everything may be, maintaining a healthy mind and body is the key to a long, happy life. The way we choose to eat can have a huge impact on how we function, so I wanted to offer up some of my favorite recipes to anyone who needs help getting started (or is just looking for something new!). 

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6 WAYS TO REFRESH YOUR SPACE THIS SPRING

Chrissy Fichtl  •  03/19/20

When you're stuck inside for the start of the season, spring cleaning is hard to avoid. I don't know about you, but since we've been told to keep indoors I feel like I've noticed every single spec of dust gathering around my home. At least I finally have the time to clean it all! 

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SCENTS INSPIRED BY GATHERING - THE STORY OF MARKET

Chrissy Fichtl  •  03/12/20

It's almost spring! The season of new beginnings, growth, and fresh, healthy food. It's these wonderful feelings that inspired me to create our new line: Market.

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FITNESS, FASHION, AND FUN - 7 THINGS I'M LOVING FOR 2020

Chrissy Fichtl  •  02/05/20

HAPPY NEW DECADE! I was just interviewed by Quikklist about my tried and true suggestions for fitness, fashion, and fun for 2020. Let me help you get your year started right!

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ABOUT ME

Chrissy Fichtl is a passionate entrepreneur and talented fragrance designer. As the founder and CEO of Apotheke, she has a unique knowledge of all things design, home, and lifestyle. 

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